Viviana Monte
ADVERTISING
Strategic concept development, visual storytelling, and campaign direction — with a focus on aligning brand identity with cultural values and consumer insight.
— A speculative AR/VR expierence.
Tronix (it/they) is a nonbinary virtual artist from a future where AI, human consciousness, and immersive tech (AR/VR) have fully merged.
My role:
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Built a speculative framework through critical research on AI and digital culture.
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Designed an immersive music video and interactive app, simulating how fans may connect with virtual artists in the future.
- Created visual symbolism through costume/set design using “junk data” aesthetics: CDs, wires, vinyls, and digital relics.
🎥 Music Video
A visual manifesto exploring how the meaning of "music" evolves in a post-human landscape. The video mixes recycled cultural elements.
📱 The App
A conceptual prototype where fans immerse in Tronix's world — livestream events, buy hybrid merchandise, and co-experience music in real time. Inspired by platforms like Stationhead, but reimagined for a future where identity, fandom, and commerce blend into a shared virtual culture.🔍Reseach Inisght
This project poses critical questions about the future of music, merchandise, and identity:-
How does AI integration reshape subcultures?
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What will fandom look like in an AR/VR economy?
- Can recycled aesthetics become sustainable futures?
Research ZINE
Sustainable Jewelry – Digital Campaign
campaign created for a sustainable jewelry brand. I developed visual edits from the product shoot for use across Instagram and web.
✔ Illustrator
✔ Indesign
✔ Canva
✔ Capcut