Viviana Monte
ADVERTISING
Strategic concept development, visual storytelling, and campaign direction — with a focus on aligning brand identity with cultural values and consumer insight.
— A speculative AR/VR expierence.
Tronix (it/they) is a nonbinary virtual artist from a future where AI, human consciousness, and immersive tech (AR/VR) have fully merged.
My role:
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Built a speculative framework through critical research on AI and digital culture.
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Designed an immersive music video and interactive app, simulating how fans may connect with virtual artists in the future.
- Created visual symbolism through costume/set design using “junk data” aesthetics: CDs, wires, vinyls, and digital relics.
🎥 Music Video
A visual manifesto exploring how the meaning of "music" evolves in a post-human landscape. The video mixes recycled cultural elements.
📱 The App
A conceptual prototype where fans immerse in Tronix's world — livestream events, buy hybrid merchandise, and co-experience music in real time. Inspired by platforms like Stationhead, but reimagined for a future where identity, fandom, and commerce blend into a shared virtual culture.🔍Reseach Inisght
This project poses critical questions about the future of music, merchandise, and identity:-
How does AI integration reshape subcultures?
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What will fandom look like in an AR/VR economy?
- Can recycled aesthetics become sustainable futures?
Research ZINE
Sustainable Jewelry – Digital Campaign
campaign created for a sustainable jewelry brand. I developed visual edits from the product shoot for use across Instagram and web.
✔ Illustrator
✔ Indesign
✔ Canva
✔ Capcut
EDITORIAL
Narrative styling, fashion direction, and image-based storytelling — crafting editorial worlds that connect visual culture with mood, subtext, and aesthetic clarity
Narrative styling, fashion direction, and image-based storytelling — crafting editorial worlds that connect visual culture with mood, subtext, and aesthetic clarity
"Starving Beauty" is a fashion photography campaign exploring the paradox of abundance and emptiness in modern beauty culture. Through striking visuals of glamour entangled with food waste, the project critiques overconsumption, mass production, and the hollow chase for trends.
✔ Styling
✔ Creative Direction
✔ Make-up & Hair
✔ Editing & Photography
✔ Concept & Research
The idea stemmed from observing how beauty, like food, is endlessly produced, marketed, and discarded. I wanted to visually connect the concept of consumption, both literal and metaphorical, with the emotional starvation created by excess. Using decaying food and luxury makeup, the shoot contrasts desire with decay to question what we truly value.
The Digest- Zine Editorial
Digest is a speculative visual essay exploring the sensuality and symbolism of food in luxury culture. As brands turn nourishment into performance and exclusivity, Digest questions the future of food as both desire and divide.
✔ Styling
✔ Make-up & Hair
✔ Editorial
✔ Concept & Research
Concept-driven editorial for Morphé Magazine, exploring surrealism, fluidity, and form — aligned with bold, beauty-first aesthetic.
✔ Styling
✔ Creative Direction
✔ Make-up & Hair
✔ Set Design
Morphé Zine- Color Paradox
The Theme for this part off Morphé Color Blocking, inspired by the visuals of the bold buildings in Portuga.
✔ Styling
✔ Creative Direction
✔ Make-up & Hair
GRAPHIC DESIGN
Typography, layout systems, and youth-focused visual language — applied through branding, editorial graphics, and pattern work across digital and print formats.
Cars Jeans Proposal
Develop vibrant prints inspired by playful animal patterns and bold floral motifs, to refresh Cars Jeans' T-shirt models for summer 2023, for the Barbie popularity.
✔ Illustrator
Shoeby girls
Designed graphic print for online collection models use mood board.✔ Illustrator
Develop line graphic for T-shirt online collection feature for minimal design.
✔ Illustrator
Graphic print & Font design.
✔ Illustrator
SET DESIGN
Spatial design, set fabrication, and materials-driven storytelling — blending 3D processes and art direction to transform abstract concepts into immersive environments.
Set Design & Product shoot— sustainable gold jewelry
For this product shoot, I was tasked with designing a set for a jewelry collection made from recycled gold. Using 3D printing, I built a sculptural structure and adorned it with green mold textures and gold detailing — a visual metaphor for renewal and sustainability.
✔ 3D printing/Blender
✔ Photoshop
Large-scale set design combining metal structures, floral elements, and stone textures. The backdrop was created using AI-generated imagery and digital compositing.
✔ Sculpt fabrication using metal & florals.
✔ Photoshop & Indesign.
✔ DALL-E, SORA, Imagery gen. (AI).
Holiday Collection Campaign - set design & product shoot
Crafted a set designed to evoke indulgence — where the visual concept made the collection feel edible, tactile, and irresistible.
✔ 3D printing/Blender.
✔ Photoshop, Adope & Capcut.