WORK Contact LINKED

Strategic concept development, visual storytelling, and campaign direction — with a focus on aligning brand identity with cultural values and consumer insight.

Music Video Tronix: Digital Drift — A speculative AR/VR expierence.
Tronix (it/they) is a nonbinary virtual artist from a future where AI, human consciousness, and immersive tech (AR/VR) have fully merged.

My role:

Built a speculative framework through critical research on AI and digital culture.
Designed an immersive music video and interactive app, simulating how fans may connect with virtual artists in the future.
Created visual symbolism through costume/set design using “junk data” aesthetics: CDs, wires, vinyls, and digital relics.

🎥 Music Video

A visual manifesto exploring how the meaning of "music" evolves in a post-human landscape. The video mixes recycled cultural elements.

📱 The App

A conceptual prototype where fans immerse in Tronix's world — livestream events, buy hybrid merchandise, and co-experience music in real time. Inspired by platforms like Stationhead, but reimagined for a future where identity, fandom, and commerce blend into a shared virtual culture.

🔍Reseach Inisght

This project poses critical questions about the future of music, merchandise, and identity:

How does AI integration reshape subcultures?
What will fandom look like in an AR/VR economy?
Can recycled aesthetics become sustainable futures?

Research ZINE

Sustainable Jewelry – Digital Campaign
campaign created for a sustainable jewelry brand. I developed visual edits from the product shoot for use across Instagram and web.
✔ Illustrator
✔ Indesign
✔ Canva
✔ Capcut

Narrative styling, fashion direction, and image-based storytelling — crafting editorial worlds that connect visual culture with mood, subtext, and aesthetic clarity.

Morphe- Magazine Editorial
raesent bibendum a elit non efficitur. Etiam et velit vitae quam aliquet fermentum. Qisque sit amet nulla dictum, cursus erat a, tempus est.
✔ Styling
✔ Creative Direction
✔ Make-up & Hair
✔ Set Design

Typography, layout systems, and youth-focused visual language — applied through branding, editorial graphics, and pattern work across digital and print formats.

Cars Jeans Proposal
Develop vibrant prints inspired by playful animal patterns and bold floral motifs, to refresh Cars Jeans' T-shirt models for summer 2023, for the Barbie popularity.
✔ Illustrator

Shoeby girls

Designed graphic print for online collection models use mood board.
✔ Illustrator

UNIQGLO
Develop line graphic for T-shirt online collection feature for minimal design.
✔ Illustrator

Costes - The sting
Graphic print & Font design.
✔ Illustrator

Spatial design, set fabrication, and materials-driven storytelling — blending 3D processes and art direction to transform abstract concepts into immersive environments.

Set Design & Product shoot— sustainable gold jewelry
For this product shoot, I was tasked with designing a set for a jewelry collection made from recycled gold. Using 3D printing, I built a sculptural structure and adorned it with green mold textures and gold detailing — a visual metaphor for renewal and sustainability.
✔ 3D printing/Blender
✔ Photoshop

The Birth of Gaia - Set Design
Large-scale set design combining metal structures, floral elements, and stone textures. The backdrop was created using AI-generated imagery and digital compositing.

✔ Sculpt fabrication using metal & florals.
✔ Photoshop & Indesign.
✔ DALL-E, SORA, Imagery gen. (AI).

Holiday Collection Campaign - set design & product shoot
Crafted a set designed to evoke indulgence — where the visual concept made the collection feel edible, tactile, and irresistible.
✔ 3D printing/Blender.
✔ Photoshop, Adope & Capcut.

visual strategist creative director styling fashion advertising